
Housing industry insiders are talking in California. “Leslie Appleton-Young is at a loss for words. The chief economist of the California Assn. of Realtors has stopped using the term ’soft landing’ to describe the state’s real estate market, saying she no longer feels comfortable with that mild label.”
“‘Maybe we need something new. That’s all I’m prepared to say,’ Appleton-Young said Thursday.”
“The Realtors association last month lowered its 2006 sales prediction. That was when Appleton-Young first told the San Diego Union-Tribune that she didn’t feel comfortable any longer using ’soft landing.’ ‘I’m sorry I ever made that comment,’ she said Thursday.”
“For real estate optimists, the phrase ’soft landing’ conveyed the soothing notion that the run-up in values over the last few years would be permanent.”
“The state Department of Real Estate recently reported that (there is) one agent for every 55 adults in the state. Appleton-Young had no qualms about predicting a hard landing here: ‘We’re expecting a fairly significant shakeout.’”
“D.R. Horton CEO Donald Tomnitz was telling analysts that the home builder’s sales in June ‘absolutely fell off the Richter scale.’ Horton, the nation’s largest builder of residential housing, has numerous projects in California.”
The Union Tribune. “In the latest signs of a softening local housing market, Del Mar-based Brookfield Homes reported a steep drop in revenue from home building yesterday while the nation’s largest home builder said business in San Diego has been particularly weak.”
“Both Brookfield and Texas-based D.R. Horton said they are experiencing an increase in cancellations across the country – where buyers who have entered a contract to purchase a home decide to walk away.”
“‘I know every time we’ve gone into a downturn in the home building industry, they’ve always been longer and deeper than we’ve all imagined,’ D.R. Horton CEO Tomnitz said. ‘So we’re preparing for the worst, and we think this one will be longer and deeper than just the last six months.’”
“DR Horton said that in the past 60 days it had cut the number of lots it has under contract in San Diego County and elsewhere earmarked for future development. The company didn’t say exactly how much deposit money it lost in San Diego County. But companywide, the home builder wrote off $57.2 million in the quarter for deposits on land that it now isn’t going to buy.”
“‘San Diego is our weakest market in California,’ Tomnitz told analysts. ‘California continues to be a challenging market for us. There continues to be a small percentage of affordability out there.’”
“‘We are experiencing the impact of the long-anticipated slowdown in housing markets, particularly in the San Diego and Washington, D.C., areas,’ said Ian Cockwell, Brookfield’s CEO.”